February 14, 2020
Fruit Logistica records 72,000 visitors for its 2020 exhibition
Despite the unique challenge presented by this year’s coronavirus outbreak in China, Fruit Logistica 2020 turned out to be a successful event, bringing together a record number of over 3,300 exhibitors as well as more than 72,000 trade visitors from all over the world.
There was intense media attention on Fruit Logistica 2020 as it got underway. Travel restrictions on visitors and exhibitors from China, combined with understandable concerns among others planning to attend, certainly slowed down the exhibition’s recent growth. But according to Madlen Miserius, Senior Product Manager at Fruit Logistica, clear communication in the days prior to the show and additional security measures on site did a lot to boost confidence.
“We fully understand the reasons why some people missed this year’s Fruit Logistica, but fortunately we were still able to bring together a large and international congregation of fresh produce professionals,” Miserius commented. “The quality of trade visitors was very high, and we know from our exhibitor feedback that a very good amount of new business was done here in the Fruit Logistica halls. We really look forward to welcoming back those friends who couldn’t be with us this time to our next show.”
With around 85% of exhibitors coming from outside Germany to take part, this year’s exhibition helped more companies than ever before to establish new contacts and develop new supply partnerships. Over 95% of trade visitors surveyed rated their overall business success at Fruit Logistica 2020 as positive.