April 5, 2019

GEPA Collaborates with ITC to upgrade the Skills of Women Entrepreneurs

CEO of GEPA, Afua Asabea Asare

The Ghana Export Promotion Authority (GEPA)  in collaboration with the International Trade Center (ITC) has organized a workshop for women entrepreneurs, with particular emphasis on Women in the Shea Butter Beauty Product Industry. The program dubbed SheTrades is funded by the UK Department for International Development and Implemented by the ITC. IT is an initiative which provides the platform for women entrepreneurs around the world with a unique network to connect markets.

The workshop which started on the 1st of April 2019, is taking place at the Export Trade House. The program has assembled about 100 women entrepreneurs from across the length and breadth of the country with the view to building their capacities and improve their products packaging  and competitiveness for the export market.

Addressing the entrepreneurs, the Chief Executive Officer of the Ghana Export Promotion Authority underscored the crucial role packaging and labeling play in the export trade, the neglect of which leads many promising businesses to fold. She urged the women to take the opportunity offered them seriously if they want to excel in their field of endeavors. She was proud to associate with the hardworking women and further assured them of GEPA’s unflinching support as they chart the path of progress.

Mr. Fredrick Couty an ITC, Senior Advisor, Packaging and Ms. Blessed Koomson an ITC Consultant from Ghana will be lecturing throughout the one-week period.

The workshop amongst other lessons, is characterized by practical sessions and case studies on (primary, secondary and tertiary packaging), functions of packaging, characteristics of Shea Butter Products, Packaging design and Branding.

The training workshop ends on the 6th of April 2019.

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