GEPA Engages National Association of Handicraft Exporters on Sector Growth

The Ghana Export Promotion Authority (GEPA) recently welcomed a delegation from the National Association of Handicraft Exporters (NAHE) for a strategic meeting aimed at addressing challenges and exploring opportunities within the handicraft sector. The meeting, held at the GEPA headquarters, underscored the longstanding collaboration between the two entities and reaffirmed GEPA’s charge to strengthening the handicraft export industry.

A Warm Welcome

The Chief Executive Officer of GEPA, Francis Kojo Kwarteng Arthur Esq, expressed his delight in hosting the NAHE team and acknowledged the significant role of handicraft exporters in Ghana’s Non-Traditional Export sector. He emphasized GEPA’s openness to working closely with industry stakeholders to develop sustainable solutions for the sector’s growth.

Following opening remarks by the CEO, the meeting commenced with formal introductions, setting the stage for an engaging dialogue on the sector’s challenges and aspirations.

Insights from the National Association of Handicraft Exporters

The Ag. President of NAHE, Ms. Fulera Seidu along with several association members, expressed their gratitude to GEPA for its three years of solid support. They highlighted the importance of continued collaboration to tackle sectoral challenges and enhance export competitiveness. Key concerns raised included:

• Raw Materials Supply: Limited access to essential raw materials such as shea butter, brass, and wood, which affects production.
• Infrastructure Needs: The necessity for an office space/secretariat, well-equipped with necessary tools and resources.
• Regional Offices: The need for regional offices to support handicraft exporters across Ghana.
• Production Challenges: Strategic collaboration to boost production and ensure efficiency.
• Sustainability and Innovation: Implementing sustainable measures, improving artisanal production, and making the sector more attractive to young entrepreneurs.
• Skills Development: Training programs to equip artisans with modern techniques.
• Sector Rebranding: Enhancing the image of Ghanaian handicrafts through rebranding initiatives.
• Financial Support: Long-term capital investment, flexible interest rates, and export-friendly financial schemes.
• Export Logistics: Addressing export rates, post rates, and shipment costs.
• Market Access: Establishing a trade showroom to connect exporters with buyers.
• Strategic Partnerships: Collaborations with institutions such as the Youth Employment Agency (YEA) and KNUST College of Arts to foster apprenticeships and innovation.
• Taxation and Levies: Advocating favorable tax policies for craft businesses.

GEPA’s Commitment to Sector Development

Following the discussions, Mr. Kwarteng Arthur commended the handicraft exporters for their contributions and assured them of GEPA’s dedication to supporting their growth. He proposed the establishment of two distinct working groups, one focusing on producers and the other on exporters to ensure targeted interventions.

To enhance the sector’s competitiveness, GEPA committed to:

• Conducting research and setting up a dedicated desk to cater to exporters’ needs.
• Implementing a five-week review process to track progress and address critical issues.
• Making the handicraft industry more appealing through creative and innovative youth engagement strategies.
• Exploring incentives to attract young artisans and entrepreneurs.

The meeting concluded with a shared commitment to fostering a more vibrant and resilient handicraft sector in Ghana. GEPA and NAHE will continue their collaborative efforts to create an enabling environment for artisans, ensuring that Ghanaian handicrafts gain greater prominence on the global market.