July 18, 2022

GEPA Promoting and Optimizing the Value of Ghana’s Chocolates

Recognizing the untapped potential of Ghana’s Chocolate industry, the Ghana Export Promotion Authority (GEPA) collaborated with the organisers of the ‘Prestigious Wines of South Africa’ in their roadshow tasting events to promote Ghana’s growing Chocolate industry. Speaking at the event held at the Moevenpick Ambassador Hotel in Accra on Saturday 16th July 2022, Dr. Afua Asabea Asare, the Chief Executive Officer of GEPA, said GEPA saw the collaboration with the organisers of the wine tasting event as strategic because it creates a good platform to promote the country’s premium chocolates, which compares very well with those from the traditional chocolate-producing countries in the West.

According to Dr. Asare, the main goal is to change Ghana’s traditional raw commodities-based economy into a competitive export-led industrialised economy with a strong manufacturing base.

Her Excellency, Grace Jeanet Mason, South Africa’s High Commissioner to Ghana, who graced the occasion challenged all to patronise products manufactured by our fellow African countries. She was optimistic that African products when given the necessary attention will attract lots of patronages.

Accordingly, GEPA supported the industry to participate in the roadshow event held in Lagos on 14th July 2022. To maximize these efforts, GEPA is also preparing and collaborating with the industry to participate in the main event coming off in South Africa later in the year, and in the 2022 ‘Salon du Chocolat Fair’ in Paris.

In 2021, GEPA organised and supported the industry to participate in ‘Salon du Chocolat Fair’ in Paris. On the sidelines of the fair, GEPA organised a trade and investment fair in Paris to further promote our chocolate industry to investors.

Ghana’s Cocoa is widely accepted as a very premium product in the global cocoa value chain industry supplying roughly a quarter of the world’s cocoa beans; a critical input in the nearly $140 billion global chocolate industry. However, Ghana gets little from the chocolate because of its low capacity to process our cocoa into chocolates and other higher-value cocoa products.

In a bid to bridge this gap, our President, Nana Addo Danquah Akufo-Addo, recently made it a top priority for Ghana to extract more value from the cocoa it produces, “We intend to process more and more of our cocoa in our country with the aim of producing more chocolate ourselves. To that end, the Government of Ghana plans to spend roughly $200 million on improving Ghana’s cocoa processing capabilities in the near future.’

As the national trade organisation responsible for the development and promotion of Ghana’s exports, GEPA has identified chocolates and the entire processed cocoa value chain as one of the priority products in the National Export Development Strategy (NEDS). To this end, GEPA is earnestly working with domestic chocolate-making and exporting companies in Ghana, including artisanal companies as well as large exporting companies.

Currently, there are about 3 large chocolate exporting companies in Ghana which include Viz Cocoa Processing Company, Niche Cocoa, and Fair Afric Ghana. The artisanal sector is also fast growing with over 30 companies producing innovative brands and tastes, the majority of which are members of the newly formed Association, the Cocoa Value Addition Artisans Association of Ghana (COVAAAGh). GEPA is working to strengthen this Association to position them to scale up their production and marketing.

 

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