December 24, 2018
GEPA Schools Exporters and other Stakeholders on its Award Winning Market Hub
In carrying out one of its critical function as a Trade Promotion Organisation (TPO) in the area of trade information provision, GEPA has undertaken sensitization and practical coaching program in three regions of Ghana on its flagship project, The Market Hub. The sessions which took the Authority to Kumasi, Sunyani and Cape Coast were meant to practically walk exporters and other stakeholders in the export space through the market Hub.
The cardinal objective of the three coaching sessions was to introduce the GEPA Market Hub to various publics and to tutor them on the navigation protocols associated with the Hub. The meetings were also meant to let exporters and the gathered participants appreciate the rich export trade information resources on the Hub and the retrieval and synthesis of same.
In her welcome address, the CEO of GEPA who was represented by the GEPA Director for Ashanti and Brong Ahafo, Adjei Yeboah, underscored the relevance and the critical role the Hub is playing in GEPA’s services mix. She reiterated the fact that the Hub as an integrated platform providing critical information tailored to the specific needs of exporter community, would constantly be improved and upgraded to ensure relevance and currency. And that the Hub has become a space for the creation of meaning and value. She advised the gathering to take full advantage of the facility to engender their business growth.
The coaching sessions in Kumasi and Sunyani which took place on the 11th and 13th of December 2018 respectively, were led by the Market Hub Manager, Banda Abdallah and the consultant to the Hub and partner at Globally Cool, Joost Van Der Kooij. Other GEPA staff playing critical roles included the Director in charge of Ashanti and B/A; Director of Communication and PR, Ruth Maafo; Deputy Director IT, Emmanuel Osei Owusu and other supporting staff.
The Cape Coast session which took place at Pempamsie Hotel on the 18th of December 2018, was led by the Manager of the Hub, assisted by Emmanuel Osei Owusu, Daniel Agyare, head of Central Region and Principal Export Development officer Marketing, Nelly Spio Abaidoo.
In each of the sessions, coaches delivered presentations interspersed with practical exercises associated with retrieval and understanding of market reports.
Mr Banda in orienting the exporters towards the usage of the Hub further disclosed to the various publics gathered that beyond the rich resources derived from the Hub, the portal has equally become a tool for building partnerships, creating synergies with suppliers and customers, developing the ability to anticipate new competitive threats and identify attractive markets.
The three sessions attracted over 300 stakeholders.