June 11, 2020
Ghana Export Promotion Authority supports Art & Craft Centres in the fight against COVID-19
As Ghana continues to record confirmed Coronavirus disease (COVID-19) cases, various institutions and organisations have risen to the occasion of collaborating in the fight against the pandemic by helping to reduce its spread within communities.
The Ghana Export Promotion Authority (GEPA) the Institution mandated to develop and promote Ghana’s non-traditional exports, has presented a variety of safety items, as their support in helping Handicraft Export Communities fight against COVID-19
The items presented to the three Arts & Craft Centres in Aburi, Tetteh Quashie and Arts Centre.
- 3,000 bottles of alcohol based sanitizers
- 3,300 face masks
- 50 Veronica Buckets complete with water basins, liquid soap, disposable tissue & trash bins
Presenting the items to Executives of the Association of Handicraft Exporters, the Chief Executive Officer of GEPA, Dr. Afua Asabea Asare empathized with the Association on how badly COVID-19 has affected their business, explaining that exporters have been equally hard hit because their transactions are primarily with buyers overseas.
Her advice was for Members to use this unfortunate time to rethink of new markets to look out for, especially within the African continent and also encouraged them to use this downtime to evaluate how their businesses can also tap into the new normal that technology offers; marketing their wares on social media, using every available opportunity to build their capacities so that post-covid, we all will emerge stronger together.
She admonished Members to make good use of the safety items presented as their health was paramount.
Dr. Afua Asabea Asare advised Members to continue paying attention to and observing outlined safety protocols – wearing of nose masks, physical social distancing, washing of hands with soap under running water and using alcohol-based sanitizers.
The Vice President of the National Association of Handicraft Exporters (NAHE) Madam Fulera Seidu thanked the CEO and the entire GEPA team for this act of kindness. For them the timing was perfect as such lauded GEPA’s continued support in ensuring business growth for the Arts & Craft Sector – an area which is perceived as being neglected.
GEPA’s last report on Non Traditional Exports recorded a 23.65% growth rate in the handicraft sector over 2017 figures and a significant 77.23% growth rate in Hides & Skins over 2017 figures. Ceramic products led the sector’s earnings with a value of Usd10.7 million.