August 8, 2019
Ghanaian exhibitors urged to focus on opportunities, partnerships for bigger deals
Ghanaian Exhibitors who participated in the just ended Zambia International Fair have been advised to focus on identifying business opportunities and partnerships that would lead to the signing of bigger deals.
Mr Albert Kassim Diwura, Deputy Chief Executive of the Ghana Export Promotion Authority (GEPA), who gave the advice, said making sales during fairs should not shift attention from exploring prospects of bigger contracts.
“The focus is to ensure we hit a lot of orders such that if the exhibitors get back home, they would work to meet those orders. It is when those orders are signed that GEPA would also come in strongly to support delivery to enhance export earnings,” he said.
As at 2017, non-traditional export earnings stood at $2.6 billion and GEPA is seeking to double this total in the next five years on the back of a national export development strategy document.
Mr Diwura said Ghana was participating in the fair because African countries would need to collaborate more and to trade among themselves, especially coming into force of the African continental free trade area.
Mr Diwura said opportunities for trade enhancement exists for both Ghana and Zambia especially with the coming into force of Africa Continental Free Trade, “we need to collaborate to maximize business opportunities”.
In this direction, he said, Ghana would meet the Zambia Chamber of Commerce to discuss areas that the two countries could collaborate for their mutual benefit.
“We are looking at opportunities whereby we can do same and even do better as Ghana is well-positioned to do better and serve a lot of African countries with what we have,” he said.
Ghana Export Promotion Authority (GEPA) in efforts to enhance access of Ghanaian products into markets in Africa, facilitated the participation of 24 exhibitors at the Zambian fair.
It is the first-time exhibitors were participating in the Zambian international fair under the auspices of GEPA.
The move was also to showcase made in Ghana goods as part of demonstrating Ghana’s belief in trade with countries on the continent, more so when Ghana hosts the secretariat of the African Continental Free Trade Area.
Organized by the Agricultural and Commercial Society of Zambia, the Agriculture and Commercial Show ran from July 31st to August 5th 2019, on the theme: “Embracing Industrial Development.”
Over the years, the Show has attracted a number of exhibitors both locally and internationally. For the past 3 to 4 years, the Show has attracted over 1000 exhibitors mostly local. Countries that have shown interest in exhibiting at the Show have also increased to over 20 countries globally, resulting to over 100 companies and individuals.
The Show provides a forum for cultural exchanges locally, regionally and internationally. These exchanges are done in areas such as; agriculture, agribusiness, trade information and commercial products respectively. The Show creates opportunities for enterprising individuals and companies to showcase emerging technology in the agriculture sector, product innovation and value addition to commercial commodities.
Ghana showcased a wide variety of artistic expression of African creativity, skills, beauty and functionality, through handicraft, musical instrument craft, apparel and textiles, herbal medicine and garments as well as black soap and shea butter.
Also, on show were agricultural produce, including yam as well as cocoa products