Product Map

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Product Map consists of 72 web-based portals, each focusing on a particular industry and presenting extensive international trade data and market analysis tools specifically designed for organizations active in international trade.

Product Map gathers information for more effective international market research and business development on 72 industries ranging from agriculture machinery to cut flowers and wood products. Overall, 5,300 products (HS 6-digit) traded by over 180 countries are referenced in the Product Map web site on

Each Product Map presents:

  1. Market positioning tools that focus on the quantitative analysis of international trade for the sector covered by the Product Map in question. Three tools (Trade Data, the Product Performance Index and Product Champions) provide extensive information to compare national macro-economic performance by country, to analyse exports and imports and to identify the products with strong international demand and supply capacity in emerging economies.
  2. Networking tools that identify potential business partners and give exposure to potential new clients. The Storefront facilities enable subscribers to set up their own Web site to communicate information and a company profile or business proposals. The Business Contacts facility provides links to trade support institutions, on-line market places and trade directories, as well as companies ranging from exporters to importers and wholesalers.
  3. Market intelligence tools that provide information and intelligence sources designed to help exporters and trade support institutions look deeper into international market trends and design better international marketing strategies. Full-text published Market Studies are available, as well as Smart Links to the web sites of organizations involved in market research, in quality standards, packaging, sales promotion or trade fairs. ITCs Market News Service (MNS) and other Price News facilities are also available for selected sectors. A Trade Enquiry service is offered where Product Map subscribers can seek assistance from ITC on many aspects of international trade.