Ghana’s participation at Sourcing at MAGIC opens new pathways for NTE growth

Ghana’s participation in Sourcing at MAGIC in Las Vegas has provided Ghanaian fashion and lifestyle businesses with access to international buyers, brands and industry players, creating potential opportunities that can contribute to the continued growth of the country’s Non-Traditional Exports (NTEs).

Supported by the Ghana Export Promotion Authority (GEPA), the Ghanaian delegation used the international fashion and sourcing platform to showcase Made-in-Ghana products and engage potential commercial partners. Such engagements are important in helping Ghanaian businesses move from product promotion to actual market penetration, increased sales and sustained export activity.

Leading the delegation was the Deputy Chief Executive Officer, Administration and Operations of GEPA, who also engaged the organisers of Sourcing at MAGIC. The discussions focused on strengthening Ghana’s participation in the exhibition, deepening relationships with industry stakeholders and exploring opportunities to improve market access for Ghanaian businesses.

For participating exhibitors, the exhibition provided an avenue to introduce their products to buyers and brands beyond Ghana while gaining a better understanding of international sourcing requirements and consumer preferences. The connections established at such platforms can support future orders, distribution arrangements and business partnerships, all of which have the potential to translate into increased export volumes and earnings.

The fashion and lifestyle sector forms part of the broader range of products being positioned for international markets as Ghana seeks to diversify and increase its export earnings. Expanding the number of Ghanaian businesses that successfully enter and remain in international markets is therefore critical to growing the country’s NTE base.

GEPA’s facilitation of Ghanaian participation in international trade exhibitions is aligned with this objective. By connecting exporters directly with global buyers and creating opportunities for commercial relationships, these platforms can help businesses secure new markets, increase production and generate additional foreign exchange through exports.

As these business connections develop into orders and long-term commercial relationships, they can contribute to higher export volumes and earnings for participating enterprises. In turn, increased export activity across businesses and product categories supports Ghana’s broader efforts to grow NTE earnings and strengthen the role of export-led businesses in the national economy.