The Export Marketing Fundamentals is a short course certificate program run by the Ghana Export Promotion Authority to train potential exporters, existing exporters and personnel of export facilitating institutions to upgrade their skills in export marketing.

The objective is to build the capacity of exporters in various stages to enable them to compete favorably across the globe.

  • Opportunities in Regional Trade Agreement within ECOWAS (ETLS) and Africa at large (AfCFTA)
  • Export Procedures and Documentations
  • Export Marketing Research
  • Product Planning & Product Adaptation
  • Legal Contract & Negotiations
  • Costing & Pricing as a Tool for Export
  • Export Rules and Regulations and Key Sources of Export Information
  • Packaging & Labelling for Export and Bar Code System
  • Export Quality Management
  • Sanitary and Phytosanitary Specifications (SPS)
  • International Trade Fairs & Exhibitions
  • Export of Services
  • An understanding of the keys to profitability in export business and sources of finance in export
  • An introduction to the principles and practices of international marketing
  • Understand the Element of Export Marketing Mix Research
  • Understand trade fairs participation dynamics
  • Understand the Elements of contracts and negotiations
  • Potential Exporters
  • Existing Exporters
  • Product Associations
  • Financial institutions
  • Senior and Middle-level Managers of Export -Oriented Firms and SMEs

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Send an email to ( or

Call (0202407142 or 0209467813)   With questions.



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