January 29, 2021
AmorePacific teams up with Virgil Abloh’s Off-White brand on new fashion and beauty collaboration
THE WHAT AmorePacific has teamed up with Italian brand Off-White to launch a new beauty and fashion collaboration named the Protection Box.
THE DETAILS Launched specifically to target skin concerns during the pandemic, the box is made up of limited-edition beauty and fashion products, such as Off-White cotton pads, soothing and hydrating sheet masks, UV protecting tone-up cushion and moisturizing lip balm.
Off-White, founded by Designer and Entreprenuer Virgil Abloh, has created the strap for the box, which can be worn as a bag.
The two companies are also launching a PLAY KIT, which is an adaptation of the Korean board game yut nori.
THE WHY? Well-known for its collaborations, the AmorePacific partnership marks Off-White’s entry into the cosmetics market.
Set to launch in February, the initial roll-out happening will take place in Japan, Korea and China in a bid to capitalize on AmorePacific’s popularity in the region.
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