January 5, 2021

Aveda names Arizona Muse as its first Sustainability Advocate as brand goes vegan

THE WHAT? Lauder-owned Aveda has named its first Sustainability Advocate as part of a wider drive to become more eco-friendly, according to a report published by WWD. Arizona Muse will front the brand’s sustainability efforts.

THE DETAILS The brand has also announced that it is fully vegan – timed to coincide with the ever-more popular Veganuary movement – with beeswax replaced with plant butters and waxes in formulas globally.

THE WHY? As the global economy follows a K-shaped recovery, green has become prestige’s passport onto the upper tier. Sustainable brands are the future.

The post Aveda names Arizona Muse as its first Sustainability Advocate as brand goes vegan appeared first on Global Cosmetics News.

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