January 7, 2021
Estee Lauder rings in Lunar New Year with new limited-edition collection
THE WHAT Estee Lauder has launched a new limited-edition collection ahead of the Lunar New Year.
THE DETAILS The Limited Edition Lunar New Year Collection for the Year of the Ox includes skincare and make-up products such as the Red Pure Color Envy Sculpting Lipstick and Red Advanced Night Repair Synchronised Multi-Recovery Complex.
Consumers will also receive limited-edition gifts with purchases.
THE WHY Estee Lauder is capitalizing on the lucrative marketing opportunities of Lunar New Year, with the event being a pivotal sales date for brands across Asia.
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