January 8, 2021
MAC draws ire from fans following Sims collaboration
THE WHAT? MAC has caused controversy amongst its fans following the launch of its collaboration with video games Sims, with consumers voicing disappointment that the brand launched colours from an old palette, according to The Metro.
THE DETAILS The eyeshadow palette was said to have been eagerly anticipated by fans following the marketing message of ‘twin with your sim’. However, consumers took to social media to state that the palette colors were named the same as the 2017 Solar Glow Palette, while the gaming branding only extended to the plastic sleeve and not the box itself.
One consumer took to social media to state, “Y’all couldn’t even extend the ‘collaboration’ to the actual packaging? This looks like random old palettes y’all found in a box in the warehouse and decided to copy and paste the sims logo onto the box.”
THE WHY? Social media users highlighted that the collaboration did little to represent the Sims game, with one stating, “Nobody at MAC has played the Sims. Names don’t even reference the game, colours don’t match the game. Product development missed the mark on this. Beyond disappointing.”
MAC responded to the controversy in a statement that read, “The Sims and M.A.C. have always been about inclusion and creating a fun interactive environment that allows you to be your true authentic self.
“We wanted to offer a versatile palette for everyone, whether you are a makeup beginner or total expert, that easily allows you to go from natural to glam in one swipe. Plus, it perfectly complements the 12 diverse interchangeable looks created for The Sims that suit all face shapes and skin tones. Now you and your Sims can wear M.A.C!”
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