January 25, 2021

Our personal care business is not for sale: Shiseido hits back at rumors

THE WHAT? Shiseido has released a statement in response to a news report published by Bloomberg stating that the J-beauty giant was poised to transfer its Personal Care business.

THE DETAILS ‘No such information has been made public by the company,’ said Shiseido in a statement, adding that it was currently in talks with CVC Asia Pacific regarding a transfer of its Personal Care unit, and a subsequent joint management of the business but no formal decisions have been made.

THE WHY? The company has been pursuing a ‘prestige first; strategy and its Personal Care business isn’t necessarily aligned with Shiseido’s stated aim of becoming a ‘premium skin beauty company’. However, the J-beauty giant said it was ‘investigating various cases, including the above’ and any definitive matter requiring disclosure would be ‘announced promptly’.

The post Our personal care business is not for sale: Shiseido hits back at rumors appeared first on Global Cosmetics News.

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