January 18, 2021
Publicis scoops L’Oréal China account
THE WHAT? Publicis Groupe has prevailed in one of the biggest pitches in China, according to a report published by Campaign Asia, winning the L’Oréal China planning and buying account from rival Mindshare.
THE DETAILS Omnicom’s PHD also took part in the pitch, which spanned a six-month period. The account is estimated at US$800 million in annual billings, says Campaign Asia, and the contract covers integrated media strategy, channel planning, and buying for a three-year period.
THE WHY? Jane Lin-Baden, Managing Partner of Publicis Groupe APAC and CEO of Publicis Groupe North Asia, said in a statement, per Campaign Asia, “This is truly a landmark win for Publicis Groupe China. L’Oréal is one of the most respected, innovative and visionary companies, and the fact [it has] chosen Publicis Groupe as [its] future media partner is recognition that we are bringing truly pioneering data and technology solutions to market.”
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