Market Study and Value Chain Analysis of Cosmetics and Personal Care Products in the West Africa

The Cosmetic and Personal Care Products Sector is one of the important value chains in West Africa, employing thousands of people, especially women. The value chain consists of basic and rudimentary stages such as sheanut picking to a more complex and industrial value addition including tertiary processing such as the production of skin care products, detergents etc.

This study  aimed at identifying the demand and supply conditions of the broad categories of the value chain with the view to improving the performance and growth of the sector and its related services by stimulating the value chain’s contribution to industry, regional trade, exports and job creation.

The study was accomplished by the conduct of market research of two countries: Ghana and Nigeria.

The study was commissioned by Ghana Export Promotion Authority( GEPA), with funding from the European Commission under the ‘West Africa Competitiveness Programme (WACOMP). WACOMP’s aim is to strengthen the competitiveness of West Africa and enhance the member state countries’ integration into the regional and international trading systems.

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