November 12, 2019

Strike Deals, create Distribution Channels – GEPA Deputy CEO advises 2019 Lagos International Trade Fair Exhibitors

          CEO of GEPA, Afua Asabea Asare

As part of and in furtherance of the celebration of its 50th anniversary, the Ghana Export Promotion Authority coordinated the participation of 37 Ghanaian companies in the just concluded Lagos International Trade Fair organised by the Lagos Chamber of Commerce and Industry (LCCI).

Of the 37 companies that exhibited, 8 enterprises participated as new exhibitors. This is part of a larger strategy of the Authority to broaden the export base through a calculated, conscious and positive action of building the capacities of non-exporters to be export ready. The companies were drawn largely from GEPA segmented sectors of Manufactures and Handicrafts.

Hon. Rashid Bawa with some members of the Lagos Chamber of Commerce and Industry

All the exhibitors expressed joy and optimism about the outcome of the fair, as most of them sold all their wares before returning to Ghana.

Ghana’s High Commissioner to Nigeria, Honorable Rashid Bawa visited the Ghana stands to assess the performance of the fair and interact with the exhibitors.  The exporters and the GEPA team thanked his Excellency for coming to visit the team and the exporters. The Ghana Consul General and the Trade Attaché in Lagos were also in attendance.

The High Commissioner’s visit to the stands was preceded by a brief meeting with the leadership of the Lagos Chamber to discuss matters of mutual concern. The boarder closure featured prominently in the discussions. Honorable Rashid Bawa indicated that high level discussions were ongoing between Nigeria and Ghana to create a special corridor to deal with the challenges resulting from the boarder closure.

In an interactive session with the exporters, the GEPA Deputy CEO, who had one-on-one and personal interaction with each exporter, advised them to adopt marketing strategies that would leave their footprints in Nigeria. And that GEPA is more interested in the post fair deals and contracts than the cash sales realized during the fair.  He further indicated that their growth on the export curve is the singular most important driving force behind the huge investment the government of Ghana through GEPA is making in them.

Deputy CEO of GEPA, Sam Dentu interacting with some exporters

In spite of the challenges along the Ghana-Nigeria corridor, especially the closure of the Nigerian land boarders, GEPA was able to transport exhibits to the fair after intensive consultations and interventions by the CEO of GEPA, Ministry of Foreign Affairs & Regional Integration, and Ministry of Trade and Industry working hand in hand with the Lagos Chamber of Commerce and Industry.

The Lagos International Fair is an annual event organised by the Lagos Chamber of Commerce and Industry. It is one of the biggest fairs in Africa, attracting over 100 countries to the fair.

 

 

 

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